What’s up with that new name anyway?

From the beginning, we’ve built our restaurants around a solid reputation and brand for delivering delicious Southern cuisine, down-home hospitality and exceptional customer service—and this will not change.

We’ve also operated on values and principles that make our organization a strong business entity. We strive to be an organization and employer that put a high regard on family, work/home balance and integrity.

Our new name 1 Box Hospitality comes out of our commitment to these principles. We believe that one should not have different sets of principles for the various aspects of their lives—work, family, friendships, community, etc. Consistency in living with the timeless, moral values everyday, in every relationship and in every situation is what we call living in 1 Box. We are firmly committed to this philosophy and hope that this shows through to others and has a positive impact in everything and everyone we touch.

“The name 1 Box Hospitality centers on our three important stakeholders; the employees, the customer, the communities we serve, and a six sided box philosophy.”

1 Box name and logo mark symbolizes a holistic approach to business and life where balance, fulfillment and rewards are grounded by a belief in creation, through which man was endowed with a nature that is creative, rational, has a conscience and is free.

This 6-sided dimensional logo mark reflects the way we approach everything.

The contemporary design communicates our fresh thinking while the colors imply our friendly, warm and natural goodness. This new name and brand will also further position our organization as a respected hospitality leader in our industry.